Hi all,
I wanted to start a thread on the best book marketing tactics. What have you done that has worked well. I'll start. In marketing the books that WorldMaker Media published we found purchasing Facebook advertising to be very effective. When we did it, we saw a definite spike in sales. This translated into a higher Amazon Sales rank which led to more exposure, a higher rank, etc. It became a virtuous cycle.
We also found advertising on some online publishing sites to be effective. In this case, we own and operate Booksie.com so we put the ads up there and also saw an increase in sales which translated into a higher Amazon Sales rank.
The bottom line was that anything we could do to increase the Amazon Sales rank helped. As the publishing world knows, starting off with a blitz is better than a lower level, steady stream of advertising. It's best to get a book onto some list and let that exposure catapult the book even further.
I'd be curious to hear what others have done that has proven effective.
Sol