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Thank you, all. I finally figured out what type of help I want and found a primer on Amazon called Write Great Fiction - Revision and Self-Editing. Highly rated. I have less than a day to figure out if it's garbage and return it, so I best get cracking.

Which of the following is better? Both are for the shoddy tech firm that builds everything in the book.

Rock Solid Systems is in the lead.

Rock Solid Systems
100% Uptime

I'm reading all about for serial killers. :-)

Since I'm bored, this would probably be a good time to revisit my use of Acme Corporation for all my book's tech. The cartoon spells it ACME, which is short for A Company that Makes Everything. My Acme is not an acronym, although the company makes all the tech in the book by virtue of their monopoly on all advanced tech, whose designs are believed to be sent back in time by Hinkley.

ACME is actually owned by the road runner, so it's technology works perfectly every time in preventing the coyote from catching the scrawny bird.

Acme is owned by Hinkley and its technology fails quite often. The AI that becomes sentient/loony in the middle of the opening battle is made by Acme. In all, there are four references to Acme in the first two chapters and a few dozen more throughout the book.

Obviously, everyone is going to equate Acme with ACME, which may be too silly, especially given the tech failures. I can already see the cease and desist order from Warner Brothers.

With that as a preamble, the best alternative to Acme I can think of is Troy's Technology Titan (written as T3 (T-cubed)). Its unique and I get to cause as many failures as I want without the obvious link to ACME. It will take a while for the reader to discover that T-cubed produces consistent garbage, which is part of the fun.

I'm open to other suggestions.

Roy Hinkleburg it is.

Thanks for the help.

Hinkledorf
Hinkleburg
Hinklemeyer
Hinkledolt
Hinkleierkopf - Hinklegghead
Hinkleveruekt

It's down to the first two.

I was considering Elroy Thinkley because it contains roy hinkley, but I'm not thrilled with the name. I think I can drop the original name, since I still refer to him as the professor, he uses coconuts for his time machine, and he's marooned on a desert island in 1964. It would be nice to keep some connection to Roy Hinkley, though. Perhaps Roy Thinkley? Meh.

I need a new name for the professor. Calling him R. Hinkley or Roy Hinkley will just result in a nasty letter from Warner Brothers. I was thinking Elroy Thinkley or Elroy Twinkley.

What would you change it to? I'm trying to understand the alternatives.

Thanks
Dirk