Tablo?

Does anyone know anything about  tablo.io?  I found a link through Twitter and it looks interesting. Of course it's nothing like TNBW. From what I could see it's more of a reader sight with an opportunity to epublish. I'm still a fan of CreateSpace and Amazon Kindle. Just wondered if there's any other info about these guys.  They have a 14 day free trial then $7/mo.

Thanks,
MzP