Topic: State of Vengeance Marketing Update
Just an update on my marketing efforts. My initial goal was to get 5 reviews and then begin phase 2 of my marketing program. I stalled out at 3 reviews but decided to move ahead anyway. I figure more reviews will come and I wanted to see how important reviews are. The verdict: reviews help but are not necessary.
I started a Facebook campaign for the book and it's doing quite well. In the last week I have spent about $200 and generated 26 sales. That's a cost of $7.70 per sale. So, I am still losing money on each sale but this gap is narrowing and as I optimize the campaign I expect to be at break-even soon. Once that happens, I can ramp up the campaign. But more importantly, I am getting lots of Facebook shares and discussion going about the book. The book's Kindle ranking has hovered around 20,000 and I hope to punch it above 10,000 in the next week.
I'm hoping these sales will lead to a few more good reviews. Once that happens, I will do a short promo deal and pump the book on some of the deal sites to try and shoot it into the Top 1,000.
I work in digital marketing and this expertise has been crucial in promoting the book. I experimented quite a bit on Facebook until I got it to start working and I'm still tweaking and experimenting to find the right combination of ad and audience.
I hope some of this info helps your efforts. I'll continue to provide updates as the campaign develops.